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10 June 2026
9 min
Nowe Firmy Team

New Companies Database in Poland 2026 – CEIDG Data Access

CEIDG
Company Database
B2B
Prospecting
Lead Generation

Looking for a new companies database in Poland that is not a stale Excel file from 2023? You are right to care. In B2B sales, the difference between reaching out in the first week after registration and three months later is often the difference between a signed contract and a reply that says "we already have a vendor."

In 2026, data on newly registered businesses is publicly available — but access alone is only the starting point. The real competitive edge lies in how quickly you process, filter, and plug that data into your sales process.

What Is a New Companies Database and Where Does the Data Come From?

A new companies database is a set of records about entities that recently started doing business in Poland. The source of truth for sole proprietorships (JDG) is CEIDG — the Central Registration and Information on Business, maintained by the Ministry of Development and Technology.

This data is public and available through:

For companies (LLCs, joint-stock companies), the relevant register is KRS, but in practice B2B prospecting in Poland often combines both sources — sole proprietorships mean a fast business start, while companies often bring larger budgets.

Why Data Freshness Determines Conversion

I have worked with dozens of sales teams that bought a "database of 50,000 companies" for a few hundred zloty. The problem? Half the records were outdated, and the rest were businesses registered a year ago — with accounting, hosting, and marketing contracts already signed.

A new company goes through a short decision window:

| Stage | What happens | Sales opportunity | | -------- | --------------------------------------- | ----------------- | | Week 1–2 | Registration, search for basic services | Very high | | Month 1 | Choosing vendors, first spending | High | | Month 3+ | Stable partner ecosystem | Low |

If your new companies database Poland delivers records with a week of delay, you lose the most valuable moment. That is why daily updates are replacing one-off purchases.

How to Use CEIDG Data Legally in B2B Sales

CEIDG data is public, but that does not mean you can do anything with it. Under GDPR, the key points are:

  • Purpose of processing — B2B prospecting based on legitimate interest is allowed when your offer relates to the recipient's business activity.
  • Data minimization — collect only what you need (tax ID/NIP, name, PKD, address, registration date).
  • Right to object — every contact must be able to opt out of further communication.

You do not need marketing consent for cold email to businesses, but you must follow transparency rules and document your legal basis. We cover this in more depth in how to get B2B clients in 2026.

Manual Download vs. Ready-Made Database — What to Choose?

Option 1: Manual search on ceidg.gov.pl

This works if you need 5–10 companies per week. You enter criteria (voivodeship, PKD, date), export results, copy them into your CRM. At 50+ leads per month, that is wasted time for a salesperson who should be calling and writing, not copying cells.

Option 2: CEIDG API and automation

For technical teams — CRM integration, webhooks, custom filters. More in CEIDG API 2026 – automate new company data.

Option 3: Ready-made database with daily updates

nowe-firmy.pl pulls new CEIDG entries every day, filters by industry and location, and delivers data ready for import (Excel, CSV, CRM integration). This suits teams that want to focus on selling, not data engineering.

Check pricing and match a plan to your lead volume.

How to Filter the Database Without Wasting Budget

The most common mistake: downloading every new company in Mazovia and sending the same offer to a hairdresser, a developer, and a building supplies wholesaler. Result? Low CTR, high unsubscribe rate, and damage to your email domain reputation.

Effective filtering rests on three pillars:

PKD code

Poland's business activity classification is your first industry filter. A marketing agency targets PKD codes linked to retail, professional services, and hospitality. A software house looks at financial, logistics, and manufacturing sectors.

Location

If you serve clients on-site (office furniture, training), voivodeship and county matter. For remote services you can widen reach, but still segment messaging by region (e.g. "companies from the Tricity area").

Registration date

A "last 7 days" filter is standard in new-company prospecting. Older records still have value, but need a different message — not "congratulations on opening," but "I see you have been operating for a few months — maybe it is time to…"

Integrating the Database Into Your Sales Process

A CSV file alone will not close deals. You need to plug data into the funnel:

  1. CRM import (Pipedrive, HubSpot, Livespace) — tag "new CEIDG company" and acquisition date.
  2. Outreach sequence — email day 1, LinkedIn day 3, phone day 5 (if you have a number).
  3. Personalization — reference PKD, city, and registration date in the first line of the email.
  4. Measurement — open rate, reply rate, meeting conversion, CAC.

Also read: how to use new company data in B2B sales — templates and metrics included.

Who Needs a New Companies Database Most?

Not every B2B company should target freshly registered entities. See if you fit on who it's for:

  • Accounting firms — a new business often has no accountant. Conversion often above 15%.
  • Marketing agencies and software houses — need for website, logo, systems.
  • B2B suppliers (furniture, IT equipment, insurance) — first infrastructure purchases.
  • Training companies — entrepreneurs seeking knowledge at startup.

If you sell services companies buy after 2–3 years of operation, CEIDG prospecting needs a different strategy — building relationships early, not immediate pitching.

Implementation Example: Accounting Firm in Kraków

A firm serving 120 sole proprietorship clients wanted eight new contracts per month without hiring another salesperson. They relied on referrals — unstable flow, seasonal swings.

What they did:

  • Set a filter: Lesser Poland, new sole proprietorships from the last 7 days, exclude agricultural PKD codes
  • Daily import of 8–12 leads into Pipedrive
  • Email template with congratulations and a free tax consultation offer (15 minutes)
  • Phone follow-up only after email open or reply

Results after 90 days:

  • 340 emails sent
  • 41 replies (12% reply rate)
  • 19 accounting contracts signed
  • CAC: approx. 180 PLN vs. 600+ PLN with Google Ads

The key was not a "magic script" but timing — contact within the first five days after registration, before the entrepreneur signed with another firm recommended by a friend.

Comparison With Other B2B Lead Channels

| Channel | Cost per lead | Quality | Scalability | | ------------------------------ | ---------------- | --------- | ----------- | | CEIDG database (new companies) | Low | Very high | High | | Google Ads | Medium–high | Medium | High | | LinkedIn Ads | High | Medium | Medium | | Trade fairs | Very high | High | Low | | Referrals | Zero (time cost) | Very high | Low |

A new companies database does not replace referrals or content marketing — it adds a predictable, measurable stream of leads at the start of the customer lifecycle. That is when needs are highest and loyalty to vendors is lowest.

Pitfalls to Watch For

Duplicates — the same entrepreneur may suspend and resume activity. Verify NIP, not just company name.

Incomplete data — missing email or phone in CEIDG is normal. Enrichment is a separate step — LinkedIn, website, KRS.

Low-quality registrations — some entries are side businesses without real B2B demand. Filter by PKD and manually verify top leads.

Outdated marketplace databases — if the seller does not state the last update date, data is likely months old.

More sources and methods: where to find new companies in Poland – complete guide 2026.

Summary — From Data to Contract

A new companies database in Poland 2026 is not a product — it is fuel for your sales funnel. Success depends on:

  • Fresh CEIDG data (ideally daily updates)
  • Precise filtering by PKD and location
  • Legal prospecting compliant with GDPR
  • Fast CRM integration and contact sequence
  • Messaging tailored to industry and company stage

Start with a small test: download a sample of leads from the last week, send 20 personalized emails, and measure reply rate. If results convince you, scale up.

Next step: check nowe-firmy.pl — daily new companies from CEIDG, ready to import in minutes. See also the newly registered companies list if you want to compare data sources yourself.

If you are new to B2B prospecting, combine a CEIDG database with monitoring alerts — the fastest path from "looking for clients" to "clients arrive every morning." If you have a technical team, consider CEIDG API automation — especially above 100 leads per month.


FAQ – Frequently Asked Questions

1. Is a CEIDG new companies database legal for commercial use? Yes. CEIDG data is public. You can use it for B2B prospecting if you comply with GDPR (legitimate interest, processing notice, right to object).

2. How often should I update a new companies database? Ideally daily. In new-company prospecting, every day of delay is a lost chance to contact before competitors.

3. Does the CEIDG database include email addresses and phone numbers? CEIDG contains basic data (NIP, name, PKD, address). Email and phone appear irregularly. Professional databases often enrich records from other sources.

4. What is the difference between CEIDG and KRS databases? CEIDG covers sole proprietorships. KRS covers commercial companies. A full market view sometimes requires both.

5. How much does access to a new companies database cost? Manual download from ceidg.gov.pl is free but time-consuming. Ready-made solutions like nowe-firmy.pl offer plans matched to volume — see pricing.

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