New Companies by Voivodeship – Filter CEIDG 2026
B2B sales in Poland rarely starts with "the whole country at once". An accounting firm in Wrocław wants clients from Lower Silesia. A marketing agency in Kraków targets Lesser Poland. A building materials supplier serves three voivodeships within 150 km of warehouse. In each case filtering new company registrations by region — voivodeship, county, or city — is essential.
This article explains how to effectively filter new companies by voivodeship, which tools enable it, address data traps in CEIDG, and how to build a regional sales pipeline in 2026.
Why Regional Segmentation Matters in B2B Prospecting
Poland has 16 voivodeships with dramatically different entrepreneurship density. Mazowieckie generates the most new registrations annually — but also the most competition for entrepreneur attention. Lubuskie or Opolskie have smaller volume but proportionally fewer salespeople fighting for the same leads.
Benefits of voivodeship filtering:
- Lower service cost — face-to-face meeting in region costs less than travel across country.
- Higher conversion — local context ("I see you opened a salon in Poznań") builds trust.
- Faster response — regional salesperson can call on registration day, not a week later.
- Better offer fit — local regulations, market prices, regional competition.
- More effective cold email — geographic personalization raises reply rate by 15–25% (industry data 2025–2026).
If your business model has geographic limits — voivodeship filtering is not optional, it is necessary.
How CEIDG Stores Regional Data
Every CEIDG entry contains business registered office address with:
- Voivodeship — e.g. "mazowieckie"
- County — e.g. "Warsaw"
- Municipality — e.g. "Warsaw"
- Locality — e.g. "Warsaw"
- Street and number
- Postal code
Entrepreneur may also provide correspondence address — sometimes in different voivodeship than registered office. Important trap: company registered in Warsaw may have correspondence in Podlasie. In prospecting we usually filter by registered office, not correspondence.
Voivodeship Map — 16 Regions of Poland
| Voivodeship | URL slug | Market characteristics | | :--------------------------------------------------------- | :------------------ | :--------------------------------------- | | Dolnośląskie | dolnoslaskie | Wrocław, strong industry and IT | | Kujawsko-Pomorskie | kujawsko-pomorskie | Bydgoszcz, Toruń, agriculture | | Lubelskie | lubelskie | Lublin, growing services sector | | Lubuskie | lubuskie | Zielona Góra, Gorzów, smaller volume | | Łódzkie | lodzkie | Łódź, textile industry and logistics | | Małopolskie | malopolskie | Kraków, tourism, IT, startups | | Mazowieckie | mazowieckie | Warsaw, highest registration volume | | Opolskie | opolskie | Opole, local market | | Podkarpackie | podkarpackie | Rzeszów, aviation, BPO | | Podlaskie | podlaskie | Białystok, agriculture, forestry | | Pomorskie | pomorskie | Gdańsk, Gdynia, port, tourism | | Śląskie | slaskie | Katowice, heavy industry, transformation | | Świętokrzyskie | swietokrzyskie | Kielce, stone industry | | Warmińsko-Mazurskie | warminsko-mazurskie | Olsztyn, tourism, agriculture | | Wielkopolskie | wielkopolskie | Poznań, trade, logistics | | Zachodniopomorskie | zachodniopomorskie | Szczecin, port, tourism |
At nowe-firmy.pl you can browse new companies in each voivodeship — with registration counts and filtering options.
Methods for Filtering New Registrations by Region
Method 1: Manual CEIDG Search
Official CEIDG search allows filtering by voivodeship and locality. Works for 5–10 companies daily, but does not scale:
- No "registered yesterday" filter in one click.
- No bulk export.
- Manual copy to spreadsheet required.
For whom: freelancer with time, zero budget.
Method 2: Spreadsheet Filtering After Export
Download data (from any source), filter "voivodeship" column in Excel or Google Sheets. Problems:
- Input data must be complete and current.
- Name normalization (e.g. "mazowieckie" vs "Mazowieckie" vs "MAZOWIECKIE").
- No daily update without manual work.
For whom: teams with data analyst and ETL time.
Method 3: Aggregator with Regional Filter (nowe-firmy.pl)
nowe-firmy.pl syncs with CEIDG daily and offers native filtering by:
- voivodeship — one or many,
- city — e.g. only Kraków, not all Lesser Poland,
- PKD code — e.g. gastronomy in Pomeranian voivodeship,
- registration date — last 24h, 7 days, 30 days.
CSV export goes to email or panel — ready for CRM import. Fastest method for sales team without technical backend.
For whom: accounting firms, marketing agencies, B2B service providers with regional reach.
Method 4: Automation (Make.com, n8n, Custom API)
Technical teams can build pipeline: CEIDG → webhook → voivodeship filter → CRM. Requires maintenance and knowledge of CEIDG data structure changes. Expensive at start, cheap at scale.
For whom: software houses, large sales departments with devops.
Address Data Traps — What to Watch
Trap 1: Registered Office vs Correspondence Address
Entrepreneur from Warsaw may have correspondence in village in Warmińsko-Mazurskie. Filter by business registered office, not correspondence — unless you deliberately target correspondence.
Trap 2: "Warsaw" in Different Counties
Warsaw has 18 districts in different municipalities. In CEIDG locality "Warsaw" appears in Mazowieckie voivodeship, but county/municipality granularity can be confusing. If targeting specific district — filter by postal code (e.g. 02-xxx = Praga Południe).
Trap 3: Foreign Entrepreneurs with Polish Address
Entrepreneur with Polish address but operating abroad — rare but possible. PKD and company name help filter out.
Trap 4: Virtual Office Cooperation
More JDG register office at virtual office (e.g. Warsaw Śródmieście) but actually operate elsewhere. CEIDG address is formal — in outreach mention local context carefully.
Trap 5: Address Change After Registration
Company may have changed voivodeship after first entry. Fresh daily CEIDG sync minimizes this — old GUS databases do not solve it.
Regional Prospecting Strategies — 2026 Practice
Strategy 1: "Dominate One Voivodeship"
Choose one voivodeship (e.g. Pomorskie) and become fastest service provider for new companies. Daily CEIDG feed + local presence (meetings, events, partnerships) = hard-to-copy advantage.
Example: Accounting firm in Gdańsk monitors new JDG in Pomeranian with service PKD. Calls on registration day with "first month 50% off" offer.
Strategy 2: "Cluster of 3 Voivodeships"
Building materials supplier from Poznań serves Wielkopolskie, Lubuskie, and Zachodniopomorskie. Filter in nowe-firmy.pl: PKD 41–43 (construction) × 3 voivodeships.
Strategy 3: "Metropolis + Suburbs"
Kraków + Kraków county + Wieliczka county = de facto Kraków agglomeration. Filter by city "Kraków" + PKD, not entire Małopolskie — less noise, higher relevance.
Strategy 4: "Low-Competition Voivodeships"
Świętokrzyskie, Lubelskie, Podlaskie — smaller volume but fewer agencies fighting for same leads. Ideal for nationwide companies (SaaS, insurance) seeking "untapped" markets.
Strategy 5: "Voivodeship Ranking by PKD"
Analyze which voivodeship registers most companies in your PKD. Gastronomy? Mazowieckie and Małopolskie. Transport? Śląskie and Łódzkie. GUS statistics help planning — more in how many new companies register monthly in Poland.
How to Build Regional Pipeline in CRM
After filtering new companies by voivodeship, data goes to CRM. Proven workflow:
1. Import with regional tag
Each record gets tag: voiv:pomorskie, voiv:mazowieckie, etc. Eases campaign segmentation.
2. Assign regional salesperson Pipedrive / HubSpot — automatic rule: voivodeship → owner. Gdańsk salesperson gets Pomeranian leads.
3. Message template with local context "I see you just registered business in Gdynia in gastronomy" — not "in Poland".
4. Prioritize by city size Warsaw and Kraków have higher LTV but more competition. Cities 50–200k inhabitants — often best competition-to-value ratio.
5. Follow-up with local social proof "We already serve 15 restaurants in Tricity" — builds trust better than generic claim.
Regional Filtering Tools Comparison
| Tool | Voivodeship filter | City filter | PKD filter | Daily update | CSV export | | :------------- | :----------------- | :---------- | :--------- | :------------- | :--------- | | CEIDG (manual) | Yes | Yes | Yes | Yes (manual) | No | | Bulk GUS files | Yes | Yes | Partial | No | Yes | | InfoVeriti | Yes | Yes | Yes | Monitoring | Yes | | nowe-firmy.pl | Yes | Yes | Yes | Yes, automatic | Yes | | Custom scraper | Depends | Depends | Depends | Depends | Depends |
For new company prospecting with regional focus, nowe-firmy.pl offers best simplicity-to-functionality ratio — native voivodeship and city filtering without programming.
Case Study — Accounting Firm in Łódź
Accounting firm from Łódzkie voivodeship had a problem: manual CEIDG search took 2 hours daily, yet they still lagged behind competition.
Solution:
- nowe-firmy.pl subscription with filter: Łódzkie voivodeship + service PKD + registration date ≤ 3 days.
- Daily CSV file by email at 7:00.
- Import to Pipedrive with regional tag.
- Personalized cold email with GDPR clause (see legal methods for contact data).
Results after 90 days:
- Research time: from 2h to 15 min daily.
- Reply rate: from 4% to 11% (thanks to speed and localization).
- 7 new JDG clients from Łódź region.
Summary — New Companies by Voivodeship
Filtering new registrations by region is foundation of effective B2B prospecting in Poland. Key takeaways:
- CEIDG contains voivodeship data — but needs tool for convenient filtering.
- 16 voivodeships = 16 different markets — match strategy to volume and competition.
- Watch address traps — registered office vs correspondence, virtual offices.
- nowe-firmy.pl — fastest path from regional filter to CRM.
- Browse new companies in your voivodeship at /en/wojewodztwa.
Start with your region: visit voivodeship page, check new registration volume, and test database at nowe-firmy.pl.
FAQ — Frequently Asked Questions
1. How to filter new companies by voivodeship in CEIDG?
In official CEIDG search select voivodeship and locality in address filters. For bulk filtering use aggregator like nowe-firmy.pl with native regional filter and daily update.
2. Can I filter multiple voivodeships at once?
Yes. In nowe-firmy.pl you can select multiple voivodeships in one query — e.g. Pomeranian + Kujawsko-Pomorskie for Tricity company serving wider region.
3. Which voivodeship has most new companies?
Highest registration volume: Mazowieckie, Śląskie, Wielkopolskie, Małopolskie. Exact monthly statistics from GUS — more in article on new company statistics in Poland.
4. Does CEIDG address always match actual business location?
Not always. Virtual offices, correspondence addresses, and later address changes can distort picture. In prospecting treat address as starting point, not absolute truth.
5. How to combine voivodeship filter with industry filter (PKD)?
In nowe-firmy.pl set voivodeship (e.g. Dolnośląskie) and PKD code (e.g. 62.01 — programming) simultaneously. You get list of new IT companies from Wrocław area.
6. Where to see new companies in my voivodeship online?
At nowe-firmy.pl/wojewodztwa — overview of all 16 voivodeships with new registration data and regional detail links.
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